Our vision of a contemporary and future-oriented professional profile
of graphic designers involves the development of designers as independent personalities, who are able to work in all current
and future media and take a serious and critical approach to their responsibilities in social and economic matters. The service
of responsible designers does not entail delivering complaisant propaganda. Hence, it does not consist of visual communication
alone. Responsible design is permeated by a value system based on a sustainable and positive service to people of all cultures.
Accordingly, the importance of social, economic, and ecological competence is growing.
The spectrum of tasks in
the Graphic Design Department includes conceptual thinking and content research, developing an awareness of global contexts,
and a sense of personal responsibility in the shaping of our environment. In our definition, graphic design as a discipline
is not a separate field of work but an attitude towards life. In this way, students learn to work with time-based media, interactive
media and print, installation, performance, photography, illustration, brand and corporate design, typography, packaging,
information and exhibition design as well as sound design. Soft and hard skills are taught in the context of changing semester
themes. Interdisciplinary projects are realised in collaboration with other departments of the University of Applied Arts
to expand the methodological skills of the class. Research and commissioned projects train the students to develop professional
relations with public and private institutions. Regular lectures held by graduates of the department offer further preparation
for a professional life after graduation. Workshops and lectures by national and international experts from various disciplines
enrich the study programme on the levels of craftsmanship, design, and intellectual discourse.