How do I teach design? Why is listening so important? What can
we learn from other disciplines and cultures and from each other?
Answers to these and other questions
are offered by Sven Ingmar Thies and his 24 interviewees, who are all united by a single wish: that their students should
experiment, experience, and grow as designers. This book allows teachers of graphic design, design theory, game development,
industrial design, and behavioral research from China, Germany, Great Britain, Japan, Austria, and the USA to each have their
say.
The in-depth conversations are complemented by a comprehensive reflection and sample assignments.
This is a book for teachers and students alike that offers insights into the experiences of others, as well as inspiration
for teaching, learning, and professional practice.
- New teaching methods & practical suggestions
- A
comparison of the experiences of 24 design teachers from six countries
- Fritz Frenkler, Gesche Joost, Rathna Ramanathan,
Stefan Sagmeister, Kashiwa Sato, Erik Spiekermann, and others in conversation
Author
information
Sven Ingmar Thies, born and raised in Hamburg, Germany, studied graphic design at Braunschweig
University of Art and completed his final thesis in Tokyo and Yokohama. Since his time at university, he has focused on a
holistic design approach that seamlessly connects to other design disciplines, other specialist areas, or even to handicrafts.
This conviction was intensified further by two professional engagements at Henrion, Ludlow & Schmidt in London, where
brands were holistically developed, and at Kitayama Institute in Tokyo, where he learned about the interplay between architecture
and design during a two-year postgraduate scholarship. Besides being involved in project-related work for brand agencies Enterprise
IG (today, Superunion) and Landor (today, Landor & Fitch), he founded Thies Design in 1998 which develops tailored brand
experiences for enterprises and institutions. In addition to his professional activities, Sven Ingmar Thies has taught graphic
design at the University of Applied Arts Vienna’s Class of Ideas since 2011.
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