What can we learn from historical ethnological collection
objects for shaping a sustainable future? In a collaboration between the Weltmuseum Wien and the University of Applied Arts
Vienna, the ethnological museum is being reinterpreted: not merely as a repository for silent artefacts, but as a laboratory
for future, globally sustainable lifestyles.
Students of the design theory course Design Revolution Now! at the
Regenerative Design Lab of the University of Applied Arts are examining around 25 objects from the collection of the Weltmuseum
Wien in order to derive regenerative design principles from them. The focus is on the question of how humans, animals, non-human
organisms and nature jointly create worlds. In four thematic ‘islands,’ traditional views of the global North on knowledge,
time, object status, and purpose are questioned and shifted. Contributions from design, transformation psychology, environmental
law, and performance broaden the perspective and invite us to radically rethink our approach to consumption, design, and progress.
The exhibition Regenerative Design: The Weltmuseum Wien as a Lab for the Future at the Weltmuseum Wien and
this accompanying publication provide exciting insights into the interdisciplinary research process that encompasses exhibition
design, transformational psychology, natural law, and performance art.
A collaboration between the Weltmuseum
Wien and the Regenerative Design Lab at the University of Applied Arts Vienna
Harald Gruendl,
Institute of Design / Regenerative Design Lab, University of Applied Arts Vienna
Claudia Banz, Weltmusum
Wien
BOOK PRESENTATION
Thursday,
April 9, 2026 – 6 p.m.
Angewandte Performance Lab (APL)
University of Applied Arts Vienna
Georg-Coch-Platz
2
1010 Vienna
Welcome
Ulrike Kuch, Rector, University of Applied Arts Vienna
Research project and book presentation
Harald Gruendl and students, Regenerative Design Lab, University
of Applied Arts Vienna
Claudia Banz, Weltmuseum Wien
Film screening
by Mariella Greil,
Angewandte Performance Lab (APL), University of Applied Arts Vienna
An event by the Publications Department
in cooperation with the editors
EXHIBITION
Regenerative
Design: The Weltmuseum Wien as a Lab for the Future
Weltmuseum Wien
since February 2026
Regenerative
Design: The Weltmuseum as Laboratory for the Future
Harald Gruendl & Claudia Banz (eds.)
University
of Applied Arts Vienna, 2026
ISBN: 978-3-903525-18-4
To
the book