Pleasurable Experiment of Show Angewandte 18: New Format for a Fashion Show of
a Different Kind Impressive Collections of the Young Designers from the University of Applied Arts Vienna
The annual SHOW ANGEWANDTE 18 took place in the Expedithalle in Vienna.
Like in the years before there were staged two shows to give as many people as possible the opportunity to see the show. The
collections of the graduates and of the students from The Angewandte’s fashion department were presented in a totally new
format. U
nder the lead of Hussein Chalayan this years’ fashion show was performed on four in
the room placed reflecting islands of metallic colour. This experiment made the audience walk around and through these islands
in the brightly lit hall and gave the audience an self-determined approach to the collections in means of intensity and length
watching the designs. With/through her live sound performance musician and producer Ana Threat had a big impact on this fashion
show of a different kind. A live stream gave everybody who couldn’t make it to the Viennese Expedithalle the possibility to
watch the show. This offer was especially accepted from the international interested design audience.
AwardsGraduate Nora Krepart received the Rondo Fashion Award supported by Wien Mitte The Mall with an amount of Euro 3000,- and
the publication of her collection in ‘Rondo’. Her collection ‘flowerboy’ shows modern interpreted streetwear as one-shoulder
overalls and floral patterned Jacquard knit pieces in strong and joyful colours. Two 3
rd year students of the fashion
class got the Fred Adlmüller scholarship with an amount of Euro 3000,- each: Jennifer Milleder convinced the jury with her
science fiction cowboy collection in which she connects the knotting technique macramé with typical elements of the work clothes
of the first American herdsman. Christoph Rumpf mixes skilfully exceptional and wearable parts in his magnificently patterned
mens collection. The decision of the Indie Magazine award which contains a publication of the collection in the Indie Magazine
will be announced tonight on Instagram.
GraduatesThe collection of graduate Herta
Bernane calls itself ‘Troy Park’. Looking at her designs for women the variety is striking: Long fluent top parts combined
with fluent trousers take turns at very feminine dresses. Frizzi Lange gave her collection the title ‘Poshlost’, a Russian
word which is hard to grasp: It’s about a brief satisfaction of lust, somewhere between vulgar, cheap and tacky; appealing
and repulsive at the same time. Strong colours and eye-catching patterns characterize her clothes
for self-confident and cheeky women.
Alissia-Lara Mayerhofer is looking for the ideal wardrobe in her graduate collection
‘Bern’ and values the freedom of movement of clothes which are wearable for men and women. Her unisex designs put the nonchalance
and well-being in the focus. Handmade embroidery and embellishments distinguish the style of the collection called ‘Candelaria’
by graduate Patricia Narbon: partly opulent, partly shimmering, always rich and extensive.
Also the younger designers
impressed by their designs and works: fresh and young approaches in their designs, highly craftsmanship and professionalism,
courage for creativity and experiments with material and technical innovation.
Photos of Show Angewandte 18 can be downloaded
from
www.dieangewandte.at/presse. Mentioning of the designer and the photo
credits by Christoph Liebentritt for Show Angewandte 18 are obligatory.
