The two-year master's degree programme "art & economy" is aimed at
those coming from a wide range of disciplines and sectors who would like to broaden their horizons of knowledge and experience
in the field of arts and cultural management. Due to the increasing pressure for professionalization on artists and cultural
workers and the desire of many creatives to gain a foothold in the private sector, a transdisciplinary education with a clear
practical orientation is becoming more and more necessary.
The combination of creative sensibility and originality with
basic competences in the fields of management, marketing and self-organization thus creates new professional fields. In order
to best meet the challenges of the market, the entire teaching staff for this master’s programme consists of experienced personalities
from business, art and culture who provide well-founded, practical information in the following areas: business planning,
project management, legal basics, event management, national and international art market, art theory, arts and cultural funding,
sponsoring, gallery business, music industry, online marketing, networking, communication, business aesthetics, …
Even
while in the process of training, it is possible to build a network in the fields of business, art and culture, which can
be drawn upon after completion of the master's programme.
The master's programme "art & economy" at the University
of Applied Arts Vienna is an extra-occupational study course that concludes with the academic degree "MA (CE) – Master of
Arts (Continuing Education)" and thus also entitles the holder to admission to doctoral studies.
